Jo Schultz

Co Director of The Word Of Mouth Company.

Jo has worked in the advertising and branding industries in London and Sydney for the past 13 years with agencies including New PHD, Grey, DDI and LKS (Landor). Jo has managed campaigns for blue chip clients, including Diageo, ARU (Australian Rugby Union) and major FMCG brands including Douwe Egberts, Unilever, Masterfoods and many more.

Sensing a shift in the industry, and a need for non-traditional media, Jo became passionate about the authenticity and power of word of mouth marketing (WOMM), and teamed up with Vicki to launch one of the first agencies dedicated to WOMM support for FMCG and pharmaceutical brands in Australia.