The Word Of Mouth Company offers market research packages that are specifically designed to work in conjunction with your word of mouth campaign.

These research packages exploit the unique opportunity presented by the word of mouth campaign to actually step inside the everyday world of your customers, and listen to what they’re really interested in and concerned about regarding your product, as they talk freely within their own naturally occurring social groups.

Our version of market research is more like a two-way relationship than a one-sided interrogation. This is a world away from the typical focus group scenario - still the staple of traditional market research - where a group of strangers are motivated by money to come together in an artificial environment for the sole purpose of telling you what they think about your product.

The quality of information that is gleaned in the latter scenario simply does not compare. To put it mildly, you are unlikely to gain a valid understanding of your customers’ true perceptions when they are being forced to suddenly produce and justify their opinions in front of a group of strangers, when they are being subjected to unconscious pressures to conform to the opinions of the group (or its most forceful members). They have a very good idea of what they think you want to hear, and are strongly motivated to tell you just that, and get themselves out the door!

By contrast, our picture of your customers’ perceptions is built up carefully from the systematic collection of feedback at each of our presentations, remembering that we have been invited as guests into natural social groups - mothers' playgroups, school committees, church social groups, and the like. The participants want to tell us what they think - they’re not forced to give an opinion. Sophisticated content analysis of the collated data then enables us to provide you with the crucial insights regarding product development, marketing activities and ROI.