ROI & Consumer Research

Every service provided by The Word Of Mouth Company includes market research tracking and analysis, if required.

The nature of our word of mouth campaigns enables us to step inside the everyday world of your consumers. Our version of market research is more like a two-way relationship - a world away from typical focus groups.

Our research packages include:

• ROI - tracking purchase and recommendation rates
• Purchase/Advocate Predictor - identifying the product perceptions and demographic characteristics that influences, or detracts from, purchase and recommendation
• building databases of recognised advocates with whom to grow relationships
• testing advertising creative work
• testing rrp's (recommended retail price)
• seeding campaigns
• tailored research, upon brief