"Vaalia yoghurt has found tremendous success harnessing the power of word of mouth marketing.

Vaalia is a premium brand that has a lot to say and wants to educate consumers in a way that traditional advertising and promotion simply cannot deliver. For the Vaalia team, the benefit of using The Word Of Mouth Company has been threefold: Having a single point of contact at The Word Of Mouth Company to arrange all of the activity through, cuts down the time involved for the Senior Product Manager and, with an incredibly busy schedule, that is worth its weight in gold!

The Word Of Mouth team have been able to execute specific activity set up by the Vaalia team which enables an objective measure of the campaign effectiveness in motivating consumers to follow through and purchase. The Word Of Mouth Good Living presentations give consumers a real opportunity to interact directly with the brand through sampling." Jane Hammond Senior Product Manager - Yoghurts Parmalat Australia August 2006

Chang‘s Asian Foods find Word Of Mouth‘s unique way of promoting our products to be the perfect introduction to the taste test of easy cooking Asian dishes.

We chose to try a different approach to marketing our products.  Word Of Mouth was an interesting and fun way for consumers to sample our easy to cook sauces and noodles in a relaxed atmosphere. 

The Word Of Mouth presentation targets consumers in a relaxed gathering allowing them to taste test products they may not have considered purchasing.

The Word Of Mouth team are professional in their presentations and product knowledge is researched thoroughly before demonstrating. Patrick Pow General Manager Chang‘s October 2006

Beiersdorf Australia
Elastoplast

We commenced working with The Word Of Mouth Company in February 2007 to promote Elastoplast SilverHealing and Therapeutic Heat Pad ranges.

The campaigns main objectives were to raise awareness for the Elastoplast range through trial and education, to identify and build a team of customer advocates who would go on to tell their friends and family about our products.

Our initial participation was in the Good Living series, targeting main household shoppers 25-45yrs. However, early research provided by The Word Of Mouth Company revealed that the consumers more likely to buy our products were 35+ years. As a result of these findings our trial and education program was moved to the For Goodness Sake! series targeting this older market. Research continues to confirm and reinforce those original findings.

Being able to educate consumers at a face-to-face level in their own environments, coupled with providing products for consumers to take home for later online follow up by The Word Of Mouth Company’s research department, has provided valuable insights relating to product likes and dislikes and purchasing predictors through regular ROI reporting.

In 2008 we continue to work with The Word Of Mouth Company and now have an extensive database of customer advocates, giving us the opportunity to continue to engage and inform our consumers.

Maria Kramer
Product Manager
Beiersdorf Australia
May 2008

In 2006 Dove enlisted The Word Of Mouth Company to raise awareness of a new skin care segment and to start the buzz about their new product, Dove Summer Glow.

Launching in March 2006, The Word Of Mouth Company started the Dove Summer Glow word of mouth marketing (WOMM) campaign in February to educate their target on the correct use of this product and to get consumers talking about Summer Glow with their friends and family.

We provided customer evangelists with samples to take home and share with friends and family. The word then started to spread in the communities we presented in, thus supporting the major media launch. "The results have been fantastic. There is enormous product awareness amongst consumers - with results largely exceeding both our launch and annual targets.

Commencing WOMM activity before Dove Summer Glow launched meant we had started a buzz in the community and consumers were ready to buy it as soon as it hit the shelves. They had already tried it and knew it delivered what it promised."

Valeria Volpini - Senior Brand Manager,

Dove are continuing with The Word Of Mouth Company as a part of their marketing mix for 2007.

Old El Paso – endorsement August 19 2008

“We were thrilled with the results of our word of mouth campaign to support the launch of our new Old El Paso Light & Wholegrain Tortillas.

Healthy tortillas were new to the Mexican category and the WOMM campaign was extremely successful in engaging consumers and spreading the message “Mexican just got healthier”.

The launch has proved to be one of our most successful to date and we would recommend this positive medium for future product launches.”
 
Christine Wilson
Assistant Brand Manager – Old El Paso

Sanitarium, Word of Mouth Marketing Case Study

Sanitarium’s Dr John Tickell’s Soups and Vegie Delights were the perfect fit for The Word Of Mouth Company’s Good Living Campaign.
The objective for Senior Brand Manager, Lucy Londregan, was to get their target market to not only sample their products but also to educate them on the health benefits and generally raise awareness.

The most powerful impact is when the parents see their kids loving such a healthy meal – not everything that is good for you needs to taste bad!

Commencing in August last year for a 5 month period, the campaign showed fantastic results:
* 70% of consumers The Word Of Mouth Company presented to, spread positive WOM about Sanitarium and their products within 3 weeks of attending a presentation
* 47% of consumers The Word Of Mouth Company presented to went on to purchase the products within 3 weeks of attending a presentation

Using The Word Of Mouth Company’s Take-Home Trial service also gave Sanitarium a more indepth insight into their consumers likes and dislikes of their products assisting them with future planning.
“We have been really pleased with the campaign results and look forward to continuing our relationship with The Word Of Mouth Company on a more permanent basis.”

Lucy Londregan, Senior Brand Manager, Meals